Messenger Bots – What’s All The rage?

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A simple search on Medium for the string ‘Messenger bots’ brings up hundreds of results. This one by Sami Viitamäki is particularly eye catching.

From the title itself, Sami asserts the value of Messenger Bots. In fact, he gives readers six different ways they can be helpful (I won’t go into details here as that would be a TL;DR for his article, causing him to lose readers).

There are loads more like this scattered across the vast realms of both Medium and the wider web, and Bot Academy is being promoted like crazy on Facebook. Even Pocket picks had several different articles on Messenger bots. Naturally, this called out to me. What was this new trend, this new fad, all about? Why was it suddenly gaining so much popularity when it was never even mentioned before? I needed answers.

But what is a bot?

A bot is a new, personalised and immersive experience for users to interact with your Facebook page, landing page (on your own blog too), or Facebook and Instagram ads. Placing a bot on any of the aforementioned places would allow your (potential) followers to ‘chat with you’ to find out more about what you can offer, rather than reading some long, lengthy, and likely boring, write up. You can even set up your bot to automatically send a message to users when they comment on one of your posts, turning mere visitors to long-lasting followers.

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